https://www.amyhardisonwhite.com/blog daily 0.75 2025-05-05 https://www.amyhardisonwhite.com/blog/the-1-myth-about-marketing-your-fintech-startup-juan-andrade monthly 0.5 2025-05-05 https://www.amyhardisonwhite.com/blog/how-to-leverage-micro-influencers-with-christine-loredo monthly 0.5 2022-08-29 https://www.amyhardisonwhite.com/blog/leverage-accountants-as-a-marketing-channel-with-michael-ly monthly 0.5 2022-08-08 https://www.amyhardisonwhite.com/blog/whats-it-like-launching-on-the-xero-marketplace monthly 0.5 2022-07-08 https://www.amyhardisonwhite.com/blog/3-lessons-on-building-community-with-laura-grandi-hill monthly 0.5 2022-06-16 https://www.amyhardisonwhite.com/blog/3-tips-to-build-a-winning-linkedin-strategy-with-caleb-avery monthly 0.5 2022-06-01 https://www.amyhardisonwhite.com/podcast daily 0.75 2023-12-04 https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/3d0791dc-d8fa-424c-830a-0075dbd887de/Scrappy+Fintech+Marketing.jpg Scrappy Fintech Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.amyhardisonwhite.com/podcast/experimental-marketing-with-juan-andrade monthly 0.5 2023-12-04 https://www.amyhardisonwhite.com/podcast/understanding-your-target-market-christine-loredo monthly 0.5 2023-12-04 https://www.amyhardisonwhite.com/podcast/marketing-to-accountants-vs-smbs monthly 0.5 2023-12-04 https://www.amyhardisonwhite.com/podcast/launching-on-the-xero-marketplace-with-lianne-gatti monthly 0.5 2023-12-04 https://www.amyhardisonwhite.com/podcast/creating-a-supportive-community-with-laura-grandi-hill monthly 0.5 2023-12-04 https://www.amyhardisonwhite.com/podcast/linkedin-for-business-growth-with-caleb-avery monthly 0.5 2023-12-04 https://www.amyhardisonwhite.com/podcast/power-of-quarterly-business-reviews-with-steven-khuong monthly 0.5 2023-12-04 https://www.amyhardisonwhite.com/podcast/leveraging-accelerators-marketing-with-youmna-hobeiche monthly 0.5 2023-12-04 https://www.amyhardisonwhite.com/podcast/understanding-the-accountech-space-with-jack-thiel monthly 0.5 2023-12-04 https://www.amyhardisonwhite.com/podcast/user-research-changes-everything-with-ibrahim-bashir monthly 0.5 2023-12-04 https://www.amyhardisonwhite.com/home daily 1.0 2025-10-30 https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/1631804941614-PU0X0JBHO7939XWXKUQR/woman-searching-on-computer.jpg Home - People who need your product can’t find it An abstract illustration of a person thinking through a problem while looking at a computer screen. https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/1631805387223-MLHOUAE5RAOGHZ2ATB2F/team-working-together.png Home - Make it stand out An abstract illustration of several people brainstorming ideas using a whiteboard. https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/1631809063399-5EZE97DECY8SWIED0LTF/strategy-icon.png Home - Make it stand out One person moving tiles on a platform. https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/1631808243764-X6FASK0MQ7C6ELIY1LOK/team-icon.png Home - Make it stand out One person holding a notebook while another looks at a screen. https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/1631808768204-SLBGP5OCAHPLXT6W6BP8/website-teardown-icon.png Home - Make it stand out Two people talking with a screen behind them. https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/1631815233672-ZS8GD94KS8HORNITPBO4/vyze-logo.png Home Vyze, a Mastercard company https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/1631815245483-WR04J5MZFHTI22CAQ7Y8/invoiced-logo.png Home - Make it stand out Invoiced https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/1631815267611-W3LFRGGVR836HS0PXNLO/virus-vet-logo.png Home - Make it stand out VitusVet https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/1631809799333-U0AZ1ZSWE07GU7G3FSQZ/Amy+Hardison+White+-+High+Resolution-27.jpg Home - Make it stand out A photo of Amy Hardison White, content strategy consultant for B2B fintech founders. https://www.amyhardisonwhite.com/lets-talk daily 0.75 2021-09-16 https://www.amyhardisonwhite.com/about daily 0.75 2025-06-18 https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/1750264119577-XIARZI24T0KYRPG24FY4/2023+Hardison-1379.jpg About https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/1750264483979-RAE1TF1IA3A67B600KUD/448210919_10161803871634859_4458452177774918068_n.jpg About https://www.amyhardisonwhite.com/kudos daily 0.75 2025-07-26 https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/9a66fb2c-51da-4608-8923-13daa05ca2e7/Katy-Meacham-LinkedIn-07-26-2025_09_36_AM.png https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/068d3ca9-21e7-4b92-b4a3-2de13d8ff72d/Barney-Beal-LinkedIn-07-26-2025_09_33_AM.png https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/8d332565-ee07-48e7-9ce8-a4ee032bdbe5/Raffi-Yousefian-CPA-LinkedIn-07-26-2025_11_19_AM.png https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/00f87d05-a5eb-487c-981f-4f5e85a3090e/Emilie-Bingham-LinkedIn-07-26-2025_11_24_AM.png https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/9b2f238e-3637-4966-a13d-4af77c895a55/Scott-Siegler-LinkedIn-07-26-2025_11_27_AM.png https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/46ae7c0a-a9f0-430e-819d-c1f8da550cdd/Laura-Stude-LinkedIn-07-26-2025_11_31_AM.png https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/547c6d02-426a-4dec-8190-cc1f0c788e3d/Dustin-Joost-LinkedIn-07-26-2025_11_34_AM.png https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/a8913788-abdf-432e-a026-52751a2b8b29/Mindy-Klement-LinkedIn-07-26-2025_11_37_AM.png https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/2e7744c0-5d08-483c-a191-8528c5276b1b/Leila-Nazari-LinkedIn-07-26-2025_11_40_AM.png https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/3df63cc3-2f97-4f43-8e01-305f5226c125/Joe-Pickerill-LinkedIn-07-26-2025_11_44_AM.png https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/c2b60984-1586-4cdb-b94a-cab2d5821f61/Parag-Patel-LinkedIn-07-26-2025_11_47_AM.png https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/5739a689-1eae-49da-bc1d-ec94c7634c4e/Kassidy-Bird-LinkedIn-07-26-2025_11_50_AM.png https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/99e3cefc-359f-465c-abd8-8faf64f7e4ab/Ashley-Craddock-LinkedIn-07-26-2025_11_54_AM.png https://www.amyhardisonwhite.com/portfolio daily 0.75 2025-05-04 https://www.amyhardisonwhite.com/portfolio/netsuite-franchisor-ebook monthly 0.5 2025-05-04 https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/f932a1be-3900-46f8-9be0-901dc718b495/NetSuites-Franchisor-Add-On-Module-Serves-Streamlined-Workflows-pdf-05-04-2025_12_25_PM.png Portfolio - NetSuite’s Franchisor Add-On Module Serves Streamlined Workflows https://www.amyhardisonwhite.com/portfolio/dosh-cardlinkedoffers monthly 0.5 2025-05-04 https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/94d4db99-45eb-47f9-a084-8af5d74c41c5/My-Drive-Google-Drive-05-04-2025_12_37_PM.png Portfolio - Card-linked offers: Transaction-based advertising for offline purchases Card-linked offers: transaction-based advertising for offline purchases https://www.amyhardisonwhite.com/portfolio/digital-refill-reminders monthly 0.5 2025-05-04 https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/101f08f7-f60d-4ced-adb2-cf031d16faef/VitusVet-Google-Drive-05-04-2025_12_46_PM.png Portfolio - Digital refill reminders: the secrete weapon to higher practice revenue Digital refill reminders: the secret weapon to higher practice revenue https://www.amyhardisonwhite.com/portfolio/the-smart-finance-teams-playbook monthly 0.5 2025-05-04 https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/f7a2e6e7-059b-4e18-81ba-8a3b3316e01c/Replacing-Excel-spreadsheets-with-expense-reporting-software-05-04-2025_12_57_PM.png Portfolio - The smart finance team's playbook: Replacing Excel spreadsheets with expense reporting software The smart finance team's playbook: Replacing Excel spreadsheets with expense reporting software https://www.amyhardisonwhite.com/portfolio/the-small-business-guide-to-accounting monthly 0.5 2025-05-04 https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/1b9a0327-f144-44ab-b5c0-163de93ca9c9/Pillar-Page-OneSource-by-Aldridge-Borden-05-04-2025_01_00_PM.png Portfolio - The small business guide to accounting: how to set up for success The small business guide to accounting: how to set up for success https://www.amyhardisonwhite.com/portfolio/how-to-reduce-manual-customer-success-tasks monthly 0.5 2025-05-04 https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/a5e2b62c-92f7-465a-98a8-c77941a24383/Automated-QBRs-Decks-How-to-Reduce-Manual-Customer-Success-Tasks-PandaDoc-05-04-2025_01_07_PM.png Portfolio - How to reduce manual customer success tasks with automated QBRs How to reduce manual customer success tasks with automated QBRs https://www.amyhardisonwhite.com/portfolio/aj-tutoring-boosts-collections-efficiency monthly 0.5 2025-05-04 https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/631cc64d-de9d-4e70-ae35-a2e5a1f7cf9c/Invoiced-Google-Drive-05-04-2025_01_14_PM.png Portfolio - AJ Tutoring boosts collections efficiency to 97% with Invoiced AJ Tutoring boosts collections efficiency to 97% with Invoiced https://www.amyhardisonwhite.com/portfolio/choozle-enables-rapid-growth monthly 0.5 2025-05-04 https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/1e8c22f3-970a-47ed-933d-f89736f8db12/Paystand_Case_Study_Choozle-pdf-05-04-2025_01_18_PM.png Portfolio - Choozle enables rapid growth + efficiency with Paystand Choozle enables rapid growth + efficiency with Paystand https://www.amyhardisonwhite.com/portfolio/consumers-and-merchants-agree monthly 0.5 2025-05-04 https://images.squarespace-cdn.com/content/v1/612edd98ee28bd743ca44a23/101de8f1-4b18-48b1-92d7-6e42d7b1435c/Consumers-and-Merchant-Agree-on-the-benefits-of-BNPL-and-PLCCs-103122-2-1-1-1-png-Google-Drive-05-03-2025_09_29_AM.png Portfolio - Consumers and merchants agree on the benefits of BNPL and PLCCs Consumers and merchants agree on the benefits of BNPL and PLCCs