User Research Changes Everything with Ibrahim Bashir
Show Notes
Ibrahim Bashir joins me to discuss the user research he performed for dillali, an income and expense management platform for Nigerian small businesses. He shares his approach and how the feedback he received shaped the development of dillali as a product.
From idea to iteration to dillali’s current form, user research has played a pivotal role in helping Ibrahim create a product that solves real problems and resonates with his target audience. Listen as he shares the whole process — what worked, what didn’t, and what might be next.
Key Takeaways:
[0:00] Ibrahim’s journey to founding an accounting platform
[4:10] Ibrahim’s initial market research to determine if there was a need for the product he wanted to create
[8:55] The unique business environment Ibrahim targeted, and building his MVP
[12:30] The product will never be “ready”
[15:10] Post-launch user feedback: two stages
[16:55] How user feedback changed Ibrahim’s perception of his audience
[27:35] Creating content and marketing to his actual audience
Ibrahim’s Links:
