Understanding the Accountech Space with Jack Thiel

Show Notes

Jack Thiel, co-founder of Early Adopters Hub, joins me to discuss his work partnering with accountants and accounting startups. He focuses on the accounting technology scene in Australia and New Zealand, and how his firm, The Early Adopters Hub, helps startups succeed in the Accountech space.

By matching innovative accountants with accounting startups, Jack and his team give startups the feedback they need to ensure their products solve real problems. Listen as he shares what he’s learned from helping make those important connections.

  • [0:00] Jack’s journey to co-creating a solution for accountants and accounting startups

  • [6:50] Differences between the accounting scene in Australia and New Zealand vs. the U.S.

  • [12:40] The unique role accountants play in recommending software

  • [15:30] The Accountech network and special events like Xerocon

  • [20:40] What Jack and his team have learned about marketing accounting products 

  • [24:40] Success stories from The Early Adopters Hub’s efforts to connect accountants with startups


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User Research Changes Everything with Ibrahim Bashir