Why
Content
Strategy?
You know you should be doing more and better content marketing in order to drive more qualified leads and increase sales. But you don’t know what to write, where to publish, or how to find the time to execute.
Content Strategy Services
Website Messaging Teardown
My website copy is terrible and I need help now!
We’ll work together to refresh your website messaging - STAT. I’ll request a data download from you to inform the process, brainstorm new copy for your website (up to 4 pages), and walk you through it on the phone or Zoom. You (or a team member) can make the updates real-time and have optimized copy before we hang up.
Estimated timeline
1-2 weeks from when you book the session to updating your website copy.
Cost: $5,000
Strategic Advisory Retainer
I’m creating content on my own and I want to make sure I’m doing it in the most effective way possible.
If you’re a founder who is frequently speaking directly to prospective customers, you’ve probably got a lot of content ideas bouncing around in your head. And maybe you’re already executing on them - great! At the same time, you want to make sure you’re zeroing in on your target buyer. But how?
The strategic advisory retainer gives you a direct line to me for any questions related to your content. You’ll have unlimited access via email and video conference, and I’ll respond to your questions within 24 hours during the workweek. We can discuss things like:
How to speak to your audience
Determining topics that resonate
Choosing content formats
The best places to post and share
How to know if its working
I’ll serve as a sounding board and brainstorming buddy to help ensure your content delivers the most important messages to your target market. With my guidance, you’ll produce content that resonates and drives users to take the next step.
Timeline: 4 weeks
Cost: $5,000
Content Strategy Roadmap
I don’t know what to write about (and how to package it up) that will increase conversion with prospective buyers.
The Content Strategy Roadmap builds a foundation for all of your content creation efforts. At the end, you’ll receive a content strategy roadmap that makes all content decisions for you. All you have to do is execute.
To start, I’ll ask you for a lot of information upfront - things like your brand narrative, any SEO work you’ve done, a handful of customers to interview, etc. We’ll set up a workshop to gather input from various stakeholders at your company. In a follow-up meeting, I’ll present my findings to you and your team, and based on your input, I’ll create a 90-day content strategy roadmap.
Estimated timeline
6-8 weeks from booking to delivery of the content strategy roadmap.