Juan Andrade, founder of _rebank, joins me to discuss how his product helps companies control burn by syncing their finance apps. The episode focuses on his experimental approach to marketing.

Christine Loredo, President and COO at TiFiPay, joins me to discuss her company's bill management solution. The episode focuses on her experience with consumer surveys and influencer marketing.

Michael Ly, founder & CEO of both PunchPay and Reconciled joins me to discuss his two companies and how he approached marketing each. The episode focuses on referral marketing to accountants and cold email outreach to SMBs.

Lianne Gatti, Country Manager at Konsolidator, joins me to discuss the launch of her company's financial consolidation software on the Xero marketplace. The episode focuses on her experience getting a free trial up and running with Xero.

Laura Grandi-Hill, Events and Community Manager at Airbase, joins me to discuss Off the Ledger, a Slack community she built to support finance and accounting professionals. The episode focuses on how she created the community and grew this audience.

Caleb Avery, founder and CEO of Tilled, joins me to discuss his PayFac-as-a-Service and how he leveraged LinkedIn to build a following, drive increased sales, and recruit employees, investors, and referral partners. The episode focuses on his process for creating LinkedIn content that has helped him build his business.

Steven Khuong, co-founder and CEO of Curacubby, joins me to discuss his next-generation FinTech platform and how it helps optimize operations and finance for schools, recreational programs, and family activity providers. The episode focuses on leveraging quarterly business reviews to better understand and market to customers.

Youmna Hobeiche, co-founder and Chief Growth Officer of Troc Circle, joins me to discuss her first-of-its-kind open netting payments platform. The episode focuses on the challenges of marketing a completely new solution and the strategies that have helped Youmna and her team overcome those challenges.

Jack Thiel, co-founder of Early Adopters Hub, joins me to discuss his work partnering with accountants and accounting startups. He focuses on the accounting technology scene in Australia and New Zealand, and how his firm, The Early Adopters Hub, helps startups succeed in the Accountech space.

Ibrahim Bashir joins me to discuss the user research he performed for dillali, an income and expense management platform for Nigerian small businesses. He shares his approach and how the feedback he received shaped the development of dillali as a product.