Creating a Supportive Community with Laura Grandi-Hill
Show Notes
Laura Grandi-Hill, Events and Community Manager at Airbase, joins me to discuss Off the Ledger, a Slack community she built to support finance and accounting professionals. The episode focuses on how she created the community and grew this audience.
When she realized that Airbase’s audience didn’t have a place to come together and share ideas and advice, Laura started up a Slack community to fill that gap. Listen as she shares how keeping the community sales-free and helping the members make targeted connections with each other makes it thrive.
[0:00] The origins of Airbase and the problems they solve
[5:05] Laura’s journey to launching a free Slack community for Airbase’s audience
[8:55] Laura’s processes for encouraging conversation and vetting new members
[14:00] The quarterly matching project Laura runs to pair up members with similar interests of industries
[15:55] How the Slack community benefits Airbase as well as its members
[18:25) What Laura has learned from running this community
[21:50] Tips for anyone thinking of starting up a similar community
