LinkedIn for Business Growth with Caleb Avery
Show Notes
Caleb Avery, founder and CEO of Tilled, joins me to discuss his PayFac-as-a-Service and how he leveraged LinkedIn to build a following, drive increased sales, and recruit employees, investors, and referral partners. The episode focuses on his process for creating LinkedIn content that has helped him build his business.
Listen as Caleb shares the gaps in the payment processor market, his deep-dive into what the problems were and how he could solve them, and how he used these learnings to spin up a LinkedIn content creation strategy that drove real results.
[0:00] Caleb’s journey to creating his own solution to common problems for payment processing platforms
[6:40] How the pandemic enabled Caleb to gather valuable feedback on his new product
[10:00] The fundamental shift in Caleb’s LinkedIn strategy that drove not only views but leads and results
[15:40] Caleb’s content production strategy that requires a low time commitment but can drive a massive ROI
[17:40] Other LinkedIn strategies Caleb is trying that show potential
[22:05) Caleb’s advice on getting started creating your own successful content posting strategy
