Launching on the Xero Marketplace with Lianne Gatti
Show Notes
Lianne Gatti, Country Manager at Konsolidator, joins me to discuss the launch of her company's financial consolidation software on the Xero marketplace. The episode focuses on her experience getting a free trial up and running with Xero.
Upon joining Konsolidator, one of Lianne’s first tasks was getting a go-to-market plan in place. Listen as she shares her start-to-finish process of gathering initial feedback and launching the product’s 2-week free trial.
[0:00] Lianne’s experience joining Konsolidator, a startup at the time, and being tasked with launching it to a new market
[5:45] What Lianne learned from working with Early Adopters Hub to get feedback on the product
[8:35] The process of setting up a free trial on the Xero Marketplace
[14:20] The biggest benefits and results of this free trial
[17:20] Key takeaways from the whole process
[20:55) Lianne’s advice for founders who want to get their products on a big marketplace
