Marketing to Accountants vs. SMBs with Michael LY
Show Notes
Michael Ly, founder & CEO of both PunchPay and Reconciled joins me to discuss his two companies and how he approached marketing each.
Michael’s marketing strategies have ranged from marketing his product, PunchPay, through accountants for their customers, to cold email outreach to SMBs (Reconciled). Listen as he shares what made each approach successful.
[0:00] Michael’s journey to co-founding PunchPay
[6:55] The biggest takeaways from interviewing 100 banks and credit unions to learn about their lending process
[9:40] Michael’s strategy for finding customers through his network of accountants
[19:20] Advice for founders who want to try marketing their products to accounting firms
[23:25] Marketing a fully remote accounting firm through cold email outreach
[32:25] Advice on marketing through cold emails and evaluating the results
[39:00] The differences between marketing a service company versus a product company
