Understanding Your Target Market with Christine Loredo
Show Notes
Christine Loredo, President and COO at TiFiPay, joins me to discuss her company's bill management solution. The episode focuses on her experience with consumer surveys and influencer marketing.
Christine and her team already knew their product could meet an important need for their audience, but they needed more insight on pain points and motivators. Listen as she shares how several key marketing strategies shaped the development of TiFiPay.
[0:00] Christine’s journey’s to joining TiFiPay and engineering a solution for an unaddressed pain point in a very diverse target market
[5:30] How Christine used consumer surveys to hone their product-market fit
[9:40] Applying survey data to guide product development and drive future marketing efforts
[11:35] Christine’s advice for conducting and leveraging consumer surveys
[12:40] TiFiPay’s influencer marketing campaign and referral program
[22:00] Christine’s advice on running a successful influencer or referral promotion
