Experimental Marketing with Juan Andrade
Show Notes
Juan Andrade, founder of _rebank, joins me to discuss how his product helps companies control burn by syncing their finance apps. The episode focuses on his experimental approach to marketing.
None of the members on Juan’s team had experience marketing products, so they needed to create a process that would allow them to evenly distribute the workload and actively experiment. Listen as he shares the evolution of this process and how it has allowed them to successfully run multiple marketing programs.
[0:00] Juan’s journey’s to founding rebank as a means of helping startups connect the finance systems and apps they’re already using
[5:50] Juan’s initial approaches to understanding his target audience and marketing rebank to them
[10:00] How Juan and his team created their Finance for Founders Guide and experimented with launching it on Product Hunt
[19:30] Other marketing and engagement tactics rebank uses to draw in potential customers
[25:05] Juan’s biggest learnings and advice on taking an experimental approach to marketing
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