Leveraging Accelerators for Marketing with Youmna Hobeiche
Show Notes
Youmna Hobeiche, co-founder and Chief Growth Officer of Troc Circle, joins me to discuss her pioneering open netting payments platform. The episode focuses on the challenges of marketing a completely new solution and the strategies that have helped Youmna overcome those challenges.
By leveraging the right accelerators, Youmna and her team have been able to educate potential clients about their unique accounting solution. Listen as she shares about the key contributing factors to Troc Circle’s success.
[0:00] Youmna’s journey to co-founding the first open netting payments platform
[5:20] What differentiates Troc Circle’s open netting solution from other types of accounting software
[8:45] The challenge of marketing an innovative solution no one has tried before
[11:25] Leveraging the right accelerator
[15:40] Strategies Youmna and her team have used to educate potential clients about Troc Circle
[18:55] Youmna’s advice for founders looking to market their startups
